Schackstrasse 3
80539 Munich
Germany
Our expertise
Brand Strategy and PositioningTarget Operating Models
AI Transformation Technology and AutomationGo-To-Market-Strategy
AI Transformation Technology and AutomationGo-To-Market-Strategy
Our offering
Brand Strategy and Positioning
We reposition you in the market as a strong, distinctive brand – ensuring lasting relevance, deep customer loyalty, and a clear competitive advantage.
Analysis of brand architectures
Refinement of brand positioning
Definition of brand growth trajectories
Explore more
.svg){kind=icon}
Target Operating Models
We jointly develop a new Target Operating Model that aligns your requirements, strategic goals, organizational structure, processes, technologies, tools, and governance with modern market standards for sustainable success.
Analysis of organizational structures
Derive optimized process architectures
Establishment of new governance models
Explore more
AI Transformation for MarCom Functions
We seamlessly integrate AI into existing marketing and communication processes to significantly increase efficiency and effectiveness, unlock future-oriented potential, and consistently ensure a high ROI.
Identification of AI potential
Prioritization of quick wins
Implementation of use-case pilots
Explore more
Technology and Automation
We identify and analyze tailored technology setups and tools, aligned with your specific business requirements, objectives, and operating models.
Analysis of tool landscapes
Definition of technology blueprints
Automation of process landscapes
Explore more
Go-to-Market Strategy
We develop modern, innovative approaches for a successful launch; build momentum together with you and sustainably secure your successful positioning in the target market.
Assessment of target markets and segments
Refinement of value propositions
Detailed, high-impact launch campaigns
Explore more
MarCom Transformation Angebot
Wir beschäftigen uns mit neuartigen Themen wie Künstlicher Intelligenz ebenso wie mit klassischen Fragestellungen – etwa rund um Go-to-Market. Immer vernetzt und lösungsorientiert, weil jede Organisation und jede Herausforderung einzigartig ist.
MarCom Target Operating Model
Wir entwickeln gemeinsam ein neues Target Operating Model, welches eure Anforderungen, strategische Ziele, Organisationsstruktur, Prozesse, Technologien, Tools und Governance erfolgsversprechend an modernen Marktstandards ausrichtet
Organisationsstruktur analysiert
Prozessarchitektur abgeleitet
Governance-Modell etabliert
AI-Transformation für MarCom-Bereiche
Wir integrieren nahtlos AI in bestehende MarCom-Prozesse zur signifikanten Steigerung von Effizienz und Effektivität, Erschließung zukunftsweisender Potenziale und konsequenter Sicherstellung eines hohen ROI
AI-Potenziale identfiziert
Quick-Wins priorisiert
Use-Case-Piloten implementiert
Technologie und Automatisierung
Wir identifizieren und analysieren passgenaue Technologien und Tools, abgestimmt auf spezielle Unternehmensanforderungen, Zielsetzungen und operative Betriebsmodelle
Tool-Landschaft analysiert
Technologie-Blueprint definiert
Prozesslandschaft automatisiert
Angewandte Datenanalyse
Wir implementieren strategische Datenverarbeitungen und KPI-Tracking-Lösungen für schnellere, intelligentere Entscheidung zur Sicherung eines nachhaltigen Wettbewerbsvorteils
Datengrundlage analysiert
Zielbild für Datenstruktur definiert
Interaktive Dashboard konzipiert
Go-To-Market-Strategie
Wir kombinieren unsere umfassende Marketing-Expertise mit bewährten sowie neuartigen, innovativen Ansätzen für sofortiges Momentum und eine nachhaltig erfolgreiche Eroberung des Zielmarktes vom Start weg
Zielmarkt und Segmente betrachtet
Value Proposition geschärft
Launch-Kampagne detailliert
Markenstrategie- und positionierung
Wir positionieren Euch neu am Markt als starke, unverwechselbare Marke, für dauerhafte Relevanz, tiefe Kundenloyalität und klaren Wettbewerbsvorteil
Markenarchitektur analysiert
Markenpositionierung geschärft
Markenwachstum skizziert
References
Optimization of the Marketing infrastructure of an international bank
Approach
In the first step, we conducted target group and market analyses and systematically assessed the existing ad and martech infrastructure across more than ten international markets. Building on this, a holistic campaign framework was developed. All relevant dimensions from data management and budget allocation to goal setting, tracking, content creation, and distribution were aligned with one another.
Result
The strategy for digital customer acquisition was significantly refined and sharpened. In addition, a future-ready MarCom tech target vision was created, serving as a guide for further infrastructure development and successfully tested through initial campaigns using new technologies.
Implementation of AI use cases in a communications department
Approach
Based on an analysis of relevant best practices as well as current market and AI trends in the MarCom environment, we systematically reflected existing value creation and core processes within the communications department. The goal was to identify concrete AI application areas and evaluate them in terms of their potential impact and feasibility. Building on this, eight specific AI use cases were developed in a structured way and prioritized for implementation.
Result
The result was a clearly structured use case library with eight prioritized AI use cases, serving as a decision-making and implementation foundation for further AI adoption. In addition, tailored AI learning journeys were designed to empower employees within the communications department—across different skill levels—to apply AI effectively and sustainably in their daily work.
Reorganization of the Marketing function of a leading insurance company
Approach
At the outset, the marketing function was analyzed holistically by aligning internal structures and processes with external market and customer requirements. Based on this, clear objectives and design principles for the future organization were defined, multiple scenarios for an agile marketing organization were developed and systematically evaluated, and the preferred scenario was translated into a consistent future operating model.
Result
The result was a high-performing marketing organization with clear objectives, efficient structures, and a strong focus on customer needs. In addition, a roadmap for the phased implementation of the new operating model was developed, including an integrated change and communication concept to ensure sustainable execution.
Interested?
We look forward to the conversation – whether it’s to get to know each other, exchange ideas, or start your journey into the Nunatak world together.
