As a proud partner of Bits & Pretzels, we take the liberty of announcing that our Co-Founder and Managing Partner, Rupert Schäfer and Barack Obama now have something in common: not only do they both like sports and hip-hop music, they both were speakers at this year’s Bits & Pretzels.

The 44^th US President held the opening speech, while Mr. Schäfer was a participant in a fishbowl discussion on innovation management. And while Obama was concerned with the big picture – social issues such as diversity in business and politics, climate change and sustainability or the future of technology – our Managing Partner focused on a specific topic in his panel: the return on investment in innovation management. He discussed, for example, why there is no “one size fits all” strategy in the field of innovation and why the success of innovation is so difficult to plan.

Nunatak’s connection to the event’s founding team, Andreas Bruckschlögl, Felix Haas and Dr. Bernd Storm van’s Gravesande, already has a tradition. For the second time in a row, The Nunatak Group was a sponsoring partner. Every year we contribute a speaker there. In addition, we support Bits & Pretzels not only as a partner, but also in the strategic development of the event. In return, Bits & Pretzels gives us, the Nunatakeers, the opportunity to network with creative minds from the digital scene, to hear inspiring speeches from top speakers such as Drew Houston, CEO of Dropbox or Fatoumata Ba, CEO of Janngo, and to discuss the industry’s upcoming top issues and trends.