We are a digital strategy consultancy founded in 2011 by wholehearted digital entrepreneurs. Our managing partners, Robert Jacobi and Rupert Schaefer,witnessed the previous disruption in the media – one of the first industries under pressure by what back then was an emerging Internet economy.

Today, we develop digital strategies for companies across diverse industries – ranging from media, telecommunications, and financial services to big consumer brands and industrial groups, a number of which are DAX-listed.

By focusing on digital marketing and communication, growth strategies, digital coaching and investment advice, we help our clients tap the potential of the ongoing revolution. We take pride in doing so with a team of digital enthusiasts who walk the talk.

Our strategies are designed to help our clients’ businesses stand out from the crowd. Instead of applying standard approaches and frameworks, we create highly individual solutions based on knowledge and skills gleaned from dozens of digital transformation projects. We accompany our clients from conception through the implementation of strategies.


We define ourselves as entrepreneurs. This means that we clearly work towards solutions independently and in our teams. We develop Nunatak as a company every day. We transfer this attitude to our clients and thereby help them reach lasting success.

We trust each other and believe in diversity of personalities and mindsets. We value the opinion of everyone, independent of status. In our teams, we work at eye level and learn from each other. This applies internally, but in exchange with our clients and partners as well.

Digitalization is our core topic, and we live it with passion. Regardless of what we do, we develop excitement for the task at hand. We thereby constantly motivate one another to work creatively. We transmit our passion to our clients to help them approach change positively and with no return.

Additionally, we offer our experience and support to Internet and telecommunications start-up companies at special rates and agreements. To date, the Nunatak team has founded and/or invested in more than 20 young, mostly web-oriented businesses.