Nunatak coaches Bertelsmann executives on digital trends

How do you link the blocks within a blockchain? How many tasks can be taken over by chatbots? Our Nunatak experts Rupert Schäfer and Stefan Hopf discussed these and other exciting, up-to-date questions with their participants at an interactive workshop in Amsterdam. As part of the Bertelsmann University’s talent coaching program, Nunatak coached international executives from Bertelsmann SE, Arvato, Gruner + Jahr, RTL and BMG on recent trends in the digital world.

In the workshop, our Nunatak experts not only imparted methodical digital knowledge, but also gave insights into the latest digital trends.Whether blockchain, artificial intelligence, the Internet of Things, social media or augmented/virtual reality – our experts and the workshop participants agreed that these digital technologies are fundamentally changing the rules of the game for more and more industries and companies. In particular, the impact of blockchain technology on advertising was a hot topic in Amsterdam.