It is true that the idea of social media and social exchange is anything but new. But technology has revolutionized the way people communicate, providing easier access to target audiences and making new business models possible.

• We developed a social media strategy, including Facebook and Twitter presences, for a highly valued business-to-business brand in Switzerland. But oftentimes, content is just not enough. That is why we continued with a sophisticated approach for social media advertising, resulting in constant growth in fans and followers.

• We also developed several social media presences for a German magazine publisher. Part of the project was implementing a content management system for all Facebook pages, strongly decreasing the manpower required to keep the sites up-to-date. Thanks to the successful application of our system, the cumulative number of the magazine’s Facebook fans has grown into the six-digit-zone.

• We helped ADAC, the largest automobile club in Europe, to open up a dialogue with members based on social media tools. Part of the strategy was the creation of five highly successful blogs, one of which focuses on the future of mobility. A Twitter account followed, as well as first sketches for a Facebook presence that is now up and running.