Publishing companies – as well as the marketing and communications departments of consumer brands – are under constant pressure to increase their digital footprints. Changing media usage patterns and decreasing yields in classical advertising revenues now require new business models with a solid foothold in the digital world.

• We helped one of the largest corporate publishers in Germany structure its digital efforts, introduce new services, educate its workforce and implement business strategies designed to decrease dependence on print revenues.

• In workshops and seminars at several media companies, we have helped management define their core assets, proposed strategic extensions to the digital world and then helped them develop the first steps towards implementation of these new strategies.